easibedding account manager Kate Betteridge is an equestrian through and through and has been working for the company for over 17 years now. Having ridden since she was only 3 years old, her first pony was called Crusoe a little grey Welsh Section A gelding, she knew her life would revolve around horses and now she has three horses and a pony to keep her busy when she’s not working.
Kate spent time in Newmarket at Bob Champions yard when she was young and this turned her racing mad. “Bob gave me a horse to ride and my first experience as a jockey was the Higham Point to Point when I was 19. I went on to ride at Beverley, Fakenham, Yarmouth, Pontefract, Chepstow and Nottingham to name a few and working with Racehorses was my life.”
By the time Kate was in her early twenties she was riding 10 horses a day and could tell the strain it was taking on her body. “That’s when I saw the advert in Horse & Hound for a sales person with easibed; this way I could turn racing into a hobby rather than my career.”
Kate was successful in her interview and now has a large area of the country to cover selling easibed and easichick, she’s always shown a passion for sales. “I used to work in my father’s farm shop when I was a teenager and I always enjoyed sales.”
She met her husband in 2002 and he and his family were big into show jumping so that’s where Kate’s interest started in show jumping.
Kate bought Amber (C Vera Z) a chestnut mare that she’s had since she was 5 years old. She has such a lovely nature and well-bred for jumping that after a small injury and whilst Kate was pregnant with the couple’s son Oliver in 2013, Kate and her husband Tim decided to breed from her. Amber has had two foals – Joey (Jorvik Star) and Ted (Kingston Star) both by the stallion Balou Star.
“All my horses and ponies are on easibed, I love that it smells so fresh and it provides a firm supportive bed for my competition horses, who spend majority of their time stabled,” said Kate.
Kate competes Amber at British Show jumping events where she jumps the amateur classes as the mare is nearly 17 years old, she is nearly Grade A. Her two foals, Joey and Ted are doing really well. “Joey is five now and won the BEF elite award as both a foal and a yearling, both times scoring the highest grade in the UK, showing that he is of international potential, he is now jumping in British Novice and Discovery classes. Ted isn’t far behind him with higher first grade as a foal and a two year old and he’s now four and starting his ridden career with Sam Jimmison who we bought Amber from in 2007.”
“I’ve seen lots of change at easibed since I joined with colleagues retiring, the business expanding and the bale design changing – now we have the rosette that easibed has been around for 18 years. easibed has always been the same quality product the whole time I’ve been here, I know it’s the best bedding for my horses and the dust free is imperative for them being competition horses.”
I enjoy the variety the job brings, travelling to some lovely parts of the UK to see both old and new customers, I have some lovely customers that I always enjoy seeing on my client visits. Social media has certainly bought about a lot of changes in the way we now communicate since I first started back in 2002, I remember many trips to the post office!